home services marketing case studies
Explore the work we’ve done and its results.
6,164+ Leads for bathroom remodel client on facebook
A bathroom remodel company came to us with the challenge of getting paid social to generate consistent leads for their business. They hired our team to manage this channel full-stack from setup to creative development and ongoing optimization.
We leveraged both custom landing pages and Facebook’s instant forms to capture different intents while maximizing lead volume.
This resulted in over 6,100 leads, a $41 CPL, and 750+ appointments.
1,767+ leads for
window replacement client
A national window replacement company wanted to generate more leads in its key business areas across the United States.
Our team ran Facebook Ads focusing on the following strategies:
- Top of the funnel campaigns capture interested homeowners on a custom landing page.
- Retargeting users who did not convert and reached a certain stage of the marketing funnel.
- Leveraged first-party data to feed healthy signals to Facebook and improve targeting.
The results included more than 1,700 qualified leads within 3 months, a $70 CPL, and a 30% appointment rating on the generated leads.
366+ leads and 40 appointments for roofing client
We were approached by a local roofing company that couldn’t drive consistent leads and appointments through paid social.
Our team developed a custom landing page, conversion tracking, creatives, and messaging to use for Facebook and Instagram.
Within 2 months, our campaign generated 366 leads which translated into approximately 40 appointments. All while only costing $65 per lead in a competitive area.