Email marketing can be tough to manage once your list starts growing. You have to segment your subscribers, personalize newsletters, and constantly maintain it. Mailchimp and Constant Contact are two email marketing tools that are going to make your life so much easier. You can kick back and relax while your email campaigns are automated and everything is done for you. Below is a comparison of Mailchimp vs Constant Contact in terms of pricing, features and more.
Mailchimp vs Constant Contact
Launched in 2001, Mailchimp is an all-around email marketing automation service. By June of 2014, its users were sending a total of 10 billion emails per month! They are a very simple to use platform and give you everything required to improve your email campaigns.
I personally have been using them for around a year and can only say good things about them. They have been very easy to use and have positively impacted my marketing results overall.
Originally named Roving Software when launched in 1995, Constant Contact got its new name in 2004. They offer email marketing automation to help make your business more efficient.
With the above information in mind, it’s clear that Mailchimp is better for bloggers or those that would like a simple email marketing solution. It’s completely free to use until you upgrade to full feature pricing which is only $10. Completely reasonable.
If you’re a business owner that’s looking for more features to boost your email marketing, Constant Contact is your best bet. You’ll be paying a bit more to get the ball rolling but look at it as an investment. The money you put into your email marketing tools will pay off as you make more sales.