Do you own a business or work in one? Then you understand the amount of information and data there is to organize on a daily basis. From clients to orders and payments, some times it feels like it’s never going to end. That’s not a problem though. With CRM tools at your disposal, you and your team can reach levels of productivity, organization and sales you’ve dreamed of.
The modern day David and Goliath isn’t a warrior going up against a giant but two of the best CRM services battling it out. Infusionsoft and Hubspot will make your life a heck of a lot easier so today you’ll be figuring out which one suits your needs. We’ll be looking at pricing, features, integration and more beginning with Infusionsoft.
Infusionsoft vs Hubspot
Back in 2001, Scott and Eric Martineau started a company called eNovasys which would later become Infusionsoft. Over the course of a few years, they jumped to hundreds of clients, dozens of employees in close to $2 million in revenue. From there they began opening up more locations across the United States, raising venture capital and refining their products.
Saying Infusionsoft is all-in-one marketing automation would be a huge understatement. Everything you need from e-commerce, CRM, email marketing and more is all put into one neat package. Mapping out your marketing strategies step by step, enhancing your client relationships, selling online and collecting payments are a few of the features to expect.
Marketing on Steroids
Infusionsoft will take your marketing to a whole new level. Their marketing automation software will completely transform how you work and increase positive results. Do you want to work less and earn more? Of course you do!
You can create marketing campaigns with their drag-and-drop interface that is simple to use. This enables your business to send personalized emails to leads, set behavior triggers, create landing pages and more. Landing pages are mobile responsive, professional looking and come equipped with thousands of royalty free images.
We all know how important analytics are too. With Infusionsoft, you’re going to have a deep understanding of what’s happening at all times on your website. From seeing which visitors landed on what page to calculating how many users your marketing campaigns are generating, you’re going to be a data goldmine.
You also have access to your email campaigns data in real time if you need to make adjustments. Open rate, click through rate, bounces and more is all available on a whim. This means you can identify what landing pages, copywriting and similar is performing the best.
Online selling, easy.
Everything is digital. No one is going to the store anymore when products can get shipped to their doorstep. If you’re not selling online, you are missing out on some big money. Infusionsoft gives you customizable templates to sell products online–use their storefront or integrate with one you already have.
With secure payment processing, you and your customers can relax knowing that their information is safe. Do you have a subscription based business? You’re in luck because Infusionsoft will give you recurring billing options as well.
While studying at MIT, graduates Brian Halligan and Dharmesh Shah started Hubspot in 2006. The following year, their company already had $250,000 in revenue and it only took 3 years to reach $15 million. They create software that helps businesses manage their social media, search engine optimization, landing pages, analytics and more.
HubSpot will transform your business to be an inbound marketing machine. It’s made to convert customers, grow traffic and tailor every experience to the customer.
No IT Needed
Long gone are the days where you need an expensive IT team. With Hubspot, you can create optimized and professional websites with a drag-and-drop system. Want a beautiful landing page? Done. Need a sleek web page? No problem. All of their designs are responsive for various devices too so you don’t need to worry about that.
SEO, email marketing, social media, blogging and lead management. What more could you ask for? Hubspot covers all of the areas you need to be focusing on as a business, plain and simple. You can start writing great content that brings in organic traffic and teaches your customers valuable knowledge. You’ll create amazing email campaigns. Automate your social media accounts. The list goes on and on.
Infusionsoft and Hubspot are both powerful and effective CRM solutions to integrate within your business. We would say that Infusionsoft is better in terms of pricing but will require more work to become familiar with the software. If you and your team have higher technical abilities, this won’t be an issue.
For those with less front end and back end development skills, HubSpot would make a better choice. It’s geared towards businesses that need streamlined CRM software that’s easy to get started with. On the flip side, it’s costs are much higher so there’s a trade off for both of these companies.