Convertkit vs Drip – Who’s Best For Your Email Marketing Needs?

Convertkit and Drip are both tools you can use to take your email marketing to the next level. Building a subscriber base is a surefire way to bring traffic back to your website, make sales, and grow your business.

If you’re not currently working on your email marketing, you could be missing out on a lot of opportunities.

Today we will be doing a Convertkit vs Drip comparison to contrast their pricing, features, and more. Enjoy!

Convertkit vs Drip


Drip was launched in 2013 and in a short time span have been a huge impact in the internet marketing world. They were one of the first email marketing platforms to offer automation and features to everyday entrepreneurs.

The company is lead by successful serial entrepreneurs Rob Walling and Derrick Reimer.

Even against much larger companies, they bootstrapped their way to become a major competitor by offering great service and prices.

Leadpages acquired the company in 2016 after years of double digit monthly growth.

Drip features

Drip offers everything you need for extensive email marketing.


Firstly, they integrate with all of your favorite tools including Shopify, 3dcart,, ClickFunnels and more. In just a couple of clicks, your apps will be set up together to streamline workflow.


Tracking codes enable you to get deeper insight into what your customers want. The bottomline? You increase your conversion rates. Apply any custom tags, events, or fields to stay organized.

Drip also scores your leads so you know which ones are most likely to convert. This way, you can focus on your best customers.

Automated marketing

Want to save time and energy?

Then you’ll be in love with Drip’s marketing automation.

Automated workflows can be tailored to your customers exact behavior. They integrate with other apps to do exactly what you want. True marketing freedom.

Drip comes equipped with pre-built campaigns to save you even more time. Customize delays, messages, and more to suit your business perfectly.

Need to update a client or entire customer base? No problem. One off emails are very easy to design and send out.

Custom content

Personalization is a huge part of business in modern times. Nobody wants to feel like they are just a number on an email list.

With Drip, you can customize content with information you collect from customers. It’s a great way to build rapport and better relationships.

Not every lead requires the same approach. That’s why segmenting comes in handy.

You can segment your customers by many different traits to narrow them down into various groups. Then you can market to them all differently and get better results.


Data is everything.

Without it, do you really know what you’re doing?

Drip gives you over 10 different reports so you know everything that’s happening with your marketing.

No more guessing, only data based decisions from now on.

You can define conversion rates and their values to make custom charts. Everything from email opens to replies is all recorded for you to analze.

Drip pricing

What about their pricing? Well, they offer four plans.

Depending on your current subscriber base, you will need a different plan. Those just starting out will benefit from testing out their free version.

All of their plans offer: 

  • Unlimited email sends and users.
  • API access.
  • Drip email opt-in widgets.
  • 3rd party integration.
  • Automation tools.
  • Lead scoring.
  • Purchase notification.
  • Removal of Drip branding(Does not come with free plan).

Besides the Drip branding removal, every package gets the exact same features and capabilities. What changes in the plans is the amount of subscribers you are able to handle.

Drip customer service

When you’re new to software like this, it can be intimidating.

You don’t really know what to do or where to start.

That’s why Drip offers a multitude of services and resources to help you become a master at email marketing.

Firstly, they have a vast FAQ and resources page that will answer any basic questions. Use this as a base to become familiar with the service.

Next, Drip has certified consultants that can lead you through every step of the way to success. This can often be an incredibly worth while investment to achieve your business goals.

Their marketing automation course will help you understand the basics, grasp trends, and find inspiration. They also offer a market report so you can stay up to date on opportunities in the industry.

A Facebook community and dedicated support team makes Drip’s overall customer service game top notch.

Get Your drip Demo


Convertkit is composed of a 30 member team across that has one goal, to help you improve your email marketing results.

Convertkit features

The essentials

Growing your email list is simple with Convertkit. Create forms that are easy to embed into your website so your readers turn into loyal subscribers.

Subscriber data, conversion rates, and more are all easily accessible through reports.

Automated emails

Wouldn’t it be nice to automate your email marketing so you can do other things?

Well, you’re in luck.

Convertkit automation

Converkit has an easy-to-use drag and drop system to effortlessly create marketing campaigns.

Set your own rules, timing, and events so it’s perfectly tailored to your audiences. This is perfect for split testing as well since you can easily try out various strategies.


With so much data and metrics, you need to stay organized.

Keeping everything under lock can be a headache some times.

Forget about that, Convertkit makes it simple.

Segment your leads by location, tags, interests and various other metrics. Create several lists and marketing to them all differently for the best results.

Convertkit integrations

Every marketer uses a variety of tools. That’s why integration is so important when looking for services like Convertkit.

With them, everything from Shopify to Zapier, EasyWebinar and dozens of other apps connect in a breeze.

This makes your overall arsenal so much more powerful.

Converkit customer service

If you want to kick your email marketing skills up a notch, Convertkit even has live training sessions and weekly workshops. There’s no better way to get experience than hands-on training.

They also boast a wonderful community forum you’ll be a part of where you can ask questions, chime in, and get help from other Convertkit users.

Convertkit pricing


So, just like Drip, the pricing plans are relative to how many subscribers you have or plan to acquire.

As well just like the former, Convertkit plans all have the same features except their two most expensive ones offer migrations.

This means if you are already with another email marketing platform, you’ll have an easy time switching over or vice versa.

You have the choice to be billed monthly or annually, the latter giving 12 months for the price of 10 which is convenient:

  • $29/month: 0-1k subscribers.
  • $49/month: 1k-3k subscribers.
  • $79/month: 3k-5k subscribers.
  • Calculated higher volume plan.

While they don’t offer a free plan like Drip, their basic plan is cheaper but is only up to 1k subscribers.

If you’re somewhere in the middle, you’ll pay $8 more to manage upwards to 3k subscribers.

The difference between the two second highest plans is only $2 and hold a similar amount of subscribers, 5k. The features include:

  • Visual automation.
  • Unlimited customizable forms.
  • Unlimited email sends.
  • Industry leading delivery.
  • Subscriber tagging.
  • Reporting.
  • Over 70 integrations.
  • API support.
  • Email and live chat.

Convertkit also offers a demo though so it’d be wise to check it out before you make a decision.

Get Your Convertkit Demo

Overall Drip and Convertkit hold very similar features and pricing. Our suggestion would be to try out their demo and see which one resonates more with you. You may end up liking a certain UI or workflow system more than another or example. Have a wonderful weekend and happy email marketing!

My name is Carmine and I own Mastro Digital, Pierro Shoes, and Wisetech Report. I’m a self published author and full time internet marketer. If you need blog article, e-book or sales copy services please contact me at [email protected]