Convertkit vs Activecampaign – Which is Better?

If you automate, you save time and make money money. Doesn’t that sound nice? It’s a lot more achievable than you might think, you just need the right tools to help you out. That’s why today we will be looking at Convertkit vs Activecampaign for your email marketing needs. If you’ve ever worked on email campaigns, you know that it can take a lot of energy and resources. Both of the tools we will be looking at today will increase your efficiency while lowering workload.

Convertkit vs Activecampaign

Why do I need marketing automation?

Saving time and getting better results. It’s that simple. Marketing automation is going to make your life a heck of a lot easier and you’ll be relieved once you start. Both Convertkit and Activecampaign help automate your email marketing campaigns, organize your lists, and gives you reports to further optimize your strategies.

Convertkit overview

Convertkit is a straight to the point service that is great for beginners or those that enjoy simplicity. You will have an easy time navigating the platform and creating email campaigns even if you’re brand new to marketing automation. It is made specifically for bloggers so if you’re someone that focuses on a blog style business, you’re in luck!

Convertkit features
  • Easy to embed customizable forms
  • Reports that contain all of subscriber data you want
  • Drag and drop sequencer
  • Simple workflow automation
  • Organize subscribers with segments and tags
Convertkit integrations
  • Outlook
  • Gmail
  • Zapier
  • Salesforce
  • 700+ more
Convertkit pricing
  • Starting price: $29/month
  • Setup fee: None
  • Full feature price: $379/month
  • 2.5k contacts: $49/month
  • 10k contacts: $119/month
  • 25k contacts: $199/month
  • 100k contacts: $679/month
  • Refund policy: Yes
  • Starting number of users: 1
  • Extra user cost: Yes
  • Demo available: Yes
Pros of Convertkit
  • Simple and easy to use.
  • Landing pages.
Cons of Convertkit
  • No extra or special features.
  • Too simple if you’re looking for advanced reporting and tools.
Who Convertkit is for
  • Bloggers.
  • Less tech savvy individuals.
  • Those that want a simple to use email automation tool.

Get Your Convertkit Demo

Activecampaign overview

With a very active community, lots of updates and a feature rich service, Activecampaign is a more indepth automation tool for marketers. They offer three different services you can use to improve your business:

  • Email automation
  • Marketing automation
  • Sales and CRM automation

You should choose a plan that aligns with your exact needs and goals.

Activecampaign features
  • Score your leads
  • Segment your leads
  • Track web activity
  • SMS marketing
  • Personalized web content
  • Bi-directional CRM syncing
  • Manage events
  • Send invoices
  • Split testing
  • Create a membership website
  • Bulk post on social media
  • Sales reporting
  • Social CRM
Activecampaign integrations
  • Leadformerly
  • Gmail
  • Zapier
  • Salesforce
  • 700+ more
Activecampaign pricing
  • Starting price: $9/month
  • Setup fee: None
  • Full feature price: $149/month
  • 2.5k contacts: $29/month
  • 10k contacts: $70/month
  • 25k contacts: $135/month
  • 100k contacts: $415/month
  • Refund policy: No
  • Starting number of users: 3
  • Extra user cost: Yes
  • Demo available: Yes
Pros of Activecampaign
  • Way more features available to boost your marketing power.
  • Better pricing.
Cons of Activecampaign
  • No refunds are available if you decide the platform is not for you.
Who Activecampaign is for
  • Small businesses that want to automate their email, marketing strategies or CRM.

Convertkit vs Activecampaign Verdict

As you can see, both services have a plethora of benefits that you will love. Either or will take your marketing to the next level and grow your business. Convertkit though we would say is definitely better if you run a blog or simple business. There’s no fluff or distracting features, it has all of the basics you need to get your email marketing rolling.

Now if you’re a small business owner and need some real power, function, and abilities, Activecampaign is for you. Since they offer CRM, email and marketing automation, you will have all of your bases covered. Bloggers won’t need to worry about most of these things, hence why Convertkit is better.


Do you have any experience with Convertkit or Activecampaign? Let us know what you think of them.

My name is Carmine and I own Mastro Digital, Pierro Shoes, and Wisetech Report. I’m a self published author and full time internet marketer. If you need blog article, e-book or sales copy services please contact me at [email protected]