Comparing Infusionsoft and Mailchimp is like comparing apples and oranges. They are two very different pieces of software. Both have their pros and cons though which will be covered ahead. If you need to automate your email marketing or business operations, it’d be wise to invest into solutions like these. It will save you time and energy while delivering better results. Who doesn’t want that?
Infusionsoft vs Mailchimp
I love Mailchimp. They’ve been my go-to email marketing service for more than a year at this point. They launched back in 2001 so the company has been around the block perfecting their product. Back in 2014, their users sent about 10 billion emails per month, I can only imagine what it is now.
Mailchimp is straight to the point. It’s a well rounded email marketing automation tool. That’s it. No extra features to confuse you. No hidden fees. If you’re looking to step up your email game, they are a great choice.
You can design beautiful and professional campaigns with their drag and drop email designer. Include content blocks, images, and even your own products to generate sales. Emails are optimized for mobile devices so don’t worry if your subscribers are on their phones because it will look perfect. Before you send out your newsletter, preview and test it to assure quality.
Did you know that 67% of shopping carts are abandoned before checkout? If you’re selling online, you need to have a strategy to win these customers back. Luckily with Mailchimp there’s automated reminders that can include custom messages and related products.
Need landing pages? No problem. Mailchimp has an easy to use landing page builder. It comes packed with great templates to speed up the process. You can showcase products, offer discounts, do giveaways and more.
Data is everything. Without it, you don’t know what to improve or keep doing. Mailchimp’s reporting tracks everything from open rates, click through rates, visitors to revenue and more. You will have a birds eye view on your email marketing results.
One part of their analytics that is awesome is the subscriber activity reports. They show you real time data on every subscriber you have and how they’ve responded to your campaign. You will also have access to opens by location, bounce information and printable reports. For an email marketing solution, Mailchimp easily has one of the best reporting system available.
This is an area that Mailchimp lacks in. You can’t contact them via phone, live chat or even email from what I know. They claim there is a contact form but I’ve yet to find it. They do have in-depth documentation though that should answer many of your questions. There are also guides, content from Mailchimp researchers and and experts section for hiring. Not bad but definitely weaker compared to most sites that offer phone, email, live chat, etc.
What can’t you do with Infusionsoft? That’s the real question. It’s a fully fledged CRM solution to automate marketing, sales, payments, and anything a business handles in general. Their software will save you time, make you more productive and increase revenue. Don’t believe me? Check out this case study on how Iron Tribe increased revenue by 310% and staff by 200%.
Do you want to create entire marketing campaigns and run them over and over, as many times as you like? Well, that can be done with Infusionsoft’s drag and drop builder. This will enable you to:
- Send personalized emails to every contact. Personalization has been proven to increase conversion rates and build better relationships.
- Set triggers for emails, calls and more based on leads behaviour. A.K.A, optimized.
- Create emails and landing pages with ease. While not as in-depth as Mailchimp, it still does the job well.
Their landing page builder is very sleek and simple. This means no more spending extra money on designers when you can just do it in-house. Just pick a cool template, customize it to your liking and publish it! They’re responsive to tablets and mobile devices which may be a big part of your traffic as well.
Close more deals and do it faster. This is an area Infusionsoft excels at. If you read that case study I linked, you shouldn’t be surprised. A great feature you’ll have is lead scoring which puts a score each of your prospects. This lets you know which ones are more likely to turn into a customer or respond positively. Information like that is priceless.
You or your employees can also create quotes and invoices right from the Infusionsoft dashboard. These can be shared with other sales reps so there’s no overlapping. Your customers can pay in one click which speeds up the process.
If you like that marketing can be automated, you’ll love that sales can be automated too. With pipeline management, you can
- Train new members to master the system.
- View reports that break down revenue by product, lead source other metrics.
- Use follow up reminders to keep your team on track.
- Identify trends and opportunities to capitalize on.
Infusionsoft has tons of resources to assure your success. Don’t fret about learning the software because there’s free e-books, guides, tutorials, webinars and FAQ’s. These will teach you everything from selling online to getting started and using the marketplace.
If you need some extra help, coaching, hiring an expert or taking a training class will do just the trick. Unlike Mailchimp, they have 24/7 livechat and phone support.
Infusionsoft vs Mailchimp Verdict
So, who takes the cake? No one really! These are two vastly different pieces of software but here’s the deal. If you’re just interested in ramping up your email marketing, stick to Mailchimp. It has all of the essentials. For larger businesses needing to automate much more operations, get Infusionsoft ASAP.