Do you own a business or work in one? Then you understand the amount of information and data there is to organize on a daily basis. From clients to orders and payments, some times it feels like it’s never going to end. That’s not a problem though. With CRM tools at your disposal, you and your team can reach levels of productivity, organization and sales you’ve dreamed of.
The modern day David and Goliath isn’t a warrior going up against a giant but two of the best CRM services battling it out. Infusionsoft and Hubspot will make your life a heck of a lot easier so today you’ll be figuring out which one suits your needs. We’ll be looking at pricing, features, integration and more beginning with Infusionsoft.
Infusionsoft vs Hubspot
Back in 2001, Scott and Eric Martineau started a company called eNovasys which would later become Infusionsoft. Over the course of a few years, they jumped to hundreds of clients, dozens of employees in close to $2 million in revenue. From there they began opening up more locations across the United States, raising venture capital and refining their products.
Saying Infusionsoft is all-in-one marketing automation would be a huge understatement. Everything you need from e-commerce, CRM, email marketing and more is all put into one neat package. Mapping out your marketing strategies step by step, enhancing your client relationships, selling online and collecting payments are a few of the features to expect.
While studying at MIT, graduates Brian Halligan and Dharmesh Shah started Hubspot in 2006. The following year, their company already had $250,000 in revenue and it only took 3 years to reach $15 million. They create software that helps businesses manage their social media, search engine optimization, landing pages, analytics and more.
HubSpot will transform your business to be an inbound marketing machine. It’s made to convert customers, grow traffic and tailor every experience to the customer.
Infusionsoft and Hubspot are both powerful and effective CRM solutions to integrate within your business. We would say that Infusionsoft is better in terms of pricing but will require more work to become familiar with the software. If you and your team have higher technical abilities, this won’t be an issue.
For those with less front end and back end development skills, HubSpot would make a better choice. It’s geared towards businesses that need streamlined CRM software that’s easy to get started with. On the flip side, it’s costs are much higher so there’s a trade off for both of these companies.