E-Commerce Optimization Checklist

Optimizing your e-commerce store will result in more sales, higher conversion rates, and an overall improved user experience. Literally everything about your online business can be optimized so we’ve put together a convenient checklist for you to go over. Use it as inspiration or address these areas directly for better results!

  1. Free shipping: You could say we are in an Amazon era in which most customers are used to free shipping or some form it. If you want to offer free shipping, you should do it through a banner or pop up for the best effect. You could also implement shipping to be free if a user reaches a certain cart level, such as $50 for example. This entices potential customers to add more items or purchase more expensive ones.
  2. Trust badges: A quick and easy way to increase user trust is by utilizing trust badges. These are commonly placed in the footer of websites on appear on the checkout page. PayPal, Stripe, SSL, and McAfee are some typical and effective ones you should consider.
  3. Social media integration: If you’re doing internet marketing, you need social media without a doubt. Tie them to your e-commerce store so users can learn more about you or follow your brand. Platforms like Shopify or WordPress for example make this a very easy task to do.
  4. Product descriptions: Are your product descriptions lackluster? Do they only describe features? If so then it is time you revamp them a bit. Product descriptions should invoke emotions out of the readers by stating how it will benefit them. For example for sports equipment you could say it will improve their speed, accuracy, reflexes, or performance. This is much better than just stating it’s made out of X and Y materials. Of course always keep that basic information in there but go above and beyond for product descriptions.
  5. Product images: Just as important as the description, you need quality images for your products. This gives users a much better perspective and angles of what they are buying.
  6. Speed: Website speed is one of the main reasons many websites lose users and don’t retain them. Use Google’s free page speed tool to test yours out. If you find it is slow, try addressing excess plugins or apps as they tend to be a common reason for why. It could also be your hosting plan in a lot of cases.
  7. Navigation: Can your users easily get around your website without hassle? If they can’t then you are going to lose out on sales. Look at your navigation and brainstorm if there are any pages you can move around, remove, or combine. Also consider the order of them and which ones you would want customers to see first.
  8. Contact information: If a customer has a question or concern, can they easily reach you? Some times people won’t even ever use it but knowing they can offers a lot of comfort. One of the easiest ways to accomplish this is through a contact form and by having your information open.
  9. Sales funnel: Can you get to checkout in 3-4 clicks? If not then you need to optimize your sales funnel. Ideally within a few clicks someone should be able to get to a product page, add to cart, then reach checkout. The faster they can, the easier they can convert to a sale. This is why having good product descriptions, images, and similar is so important. It makes every step along the way more enjoyable for them and guides them along the process easier.
  10. Too much information: Some times you don’t need all the extra information and forms on your checkout page. Instead opt to only receive the basic information from your customer which saves both of you time and can easily make them convert to sale.