Convertkit vs Drip – Who’s Best For Your Email Marketing Needs?

Convertkit and Drip are both tools you can use to take your email marketing to the next level. Building a subscriber base is a surefire way to bring traffic back to your website, make sales, and grow your business. If you’re not currently working on your email marketing, you could be missing out on a lot of opportunities. Today we will be doing a Convertkit vs Drip comparison to contrast their pricing, features, and more. Enjoy!

Convertkit vs Drip


Drip was launched in 2013 and in a short time span have been a huge impact in the internet marketing world. They were one of the first email marketing platforms to offer automation and features to everyday entrepreneurs. The company is lead by successful serial entrepreneurs Rob Walling and Derrick Reimer. Even against much larger companies, they bootstrapped their way to become a major competitor by offering great service and prices. Leadpages acquired the company in 2016 after years of double digit monthly growth.

So what do they exactly offer?

  • Intelligent Facebook ads that are based off of customer behaviour.
  • A visual workflow builder that create seamless automation.
  • Automate everything from sending subscribers to a new page, recording conversions and more.
  • Identify your best leads with a built-in scoring system.
  • Drip campaigns, send broadcasts or one-off emails.
  • Key performance metrics to keep you optimized.
  • Easily connects to many other apps like Shopify or WooCommerce.
  • Capture emails through popups, embeds, widgets and more.
  • Split testing capabilities which is critical for optimizing performance.

Drip offers everything you need for extensive email marketing. If you want to create rich campaigns, track every little detail, split test ideas, and study metrics then you’ll love them. But what about their pricing? They offer four plans:

  • Free plan: Up to 100 subscribers
  • $41/month basic plan: Up to 2,500 subscribers.
  • $83/month pro plan: Up to 5,000 subscribers.
  • Calculated high volume plan: Subscriber dependant.

All of their plans offer: 

  • Unlimited email sends and users.
  • API access.
  • Drip email opt-in widgets.
  • 3rd party integration.
  • Automation tools.
  • Lead scoring.
  • Purchase notification.
  • Removal of Drip branding(Does not come with free plan).

Besides the Drip branding removal, every package gets the exact same features and capabilities. What changes in the plans is the amount of subscribers you are able to handle. If you new to email marketing, trying out the free plan is a great choice or through their demo.

Get Your drip Demo


Convertkit is composed of a 30 member team across that has one goal, to help you improve your email marketing results. We found that they tend to offer similar pricing compared to Drip, but lets touch on what features they offer first:

  • Forms to collect email subscribers.
  • Analytics so you can track all of your progress.
  • Automation tools to work smarter, not harder.
  • Drag-and-drop campaign creator.
  • RSS integration.
  • Organizational tools.

If you want to kick your email marketing skills up a notch, Convertkit even has live training sessions and weekly workshops. There’s no better way to get experience than hands-on training. They also boast a wonderful community forum you’ll be a part of where you can ask questions, chime in, and get help from other Convertkit users.


So just like Drip the pricing plans are relative to how many subscribers you have or plan to have. As well just like the former, Convertkit plans all have the same features except their two most expensive ones offer migrations. This means if you are already with another email marketing platform, you’ll have an easy time switching over or vice versa. You have the choice to be billed monthly or annually, the latter giving 12 months for the price of 10 which is convenient.

  • $29/month: 0-1k subscribers.
  • $49/month: 1k-3k subscribers.
  • $79/month: 3k-5k subscribers.
  • Calculated higher volume plan.

While they don’t offer a free plan like Drip, their basic plan is cheaper but is only up to 1k subscribers. If you’re somewhere in the middle, you’ll pay $8 more to manage upwards to 3k subscribers. The difference between the two second highest plans is only $2 and hold a similar amount of subscribers, 5k. The features include:

  • Visual automation.
  • Unlimited customizable forms.
  • Unlimited email sends.
  • Industry leading delivery.
  • Subscriber tagging.
  • Reporting.
  • Over 70 integrations.
  • API support.
  • Email and live chat.

Convertkit also offers a demo though so it’d be wise to check it out before you make a decision.

Get Your Convertkit Demo

Overall Drip and Convertkit hold very similar features and pricing. Our suggestion would be to try out their demo and see which one resonates more with you. You may end up liking a certain UI or workflow system more than another or example. Have a wonderful weekend and happy email marketing!

My name is Carmine and I own Mastro Digital, Pierro Shoes, and Wisetech Report. I’m a self published author and full time internet marketer. If you need blog article, e-book or sales copy services please contact me at [email protected]