Clickfunnels vs Leadpages – 2018 Comparison

A landing page is key for your marketing campaign’s success. It can take a lot of energy and resources to do it yourself. That’s why using services like Clickfunnels or Leadpages are worth the investment. They save you time, money and help convert customers. Today we’ll be comparing these two landing page solutions in terms of pricing, features and more.

Clickfunnels vs Leadpages


Leadpages is one of the world’s most popular landing page builders. They’ve endorsed by TechCrunch, Forbes, Inc. 5000 and many other reputable names. You’ll begin with 130+ free templates that you can edit to match your business goals perfectly. They’re all mobile responsive and their drag and drop system makes editing them very simple. Leadpages also integrates with all of the big email service providers to make collecting leads seamless.

Other benefits of Leadpages

  1. Hosting webinars: Do you offer webinars for your audience? Great! Leadpages will give you a webinar template to embed your stream. It will make it look much more professional and you can even add a chat box. Communicating with viewers is key for a great webinar. Google Hangouts can also be embedded.
  2. Thank you pages: A thank you page seems simple. It just thanks the customer right? Well, it can actually achieve a lot more. Leadpages will empower you to make thank you pages that have call to actions and are shareable on social media.
  3. Easy upgrades: Just bulk up an old e-book or update a course? No problem. You can upload the new version and send it out instantly to your subscribers so they are kept up to date.


Analytics are crucial for any business. They tell you everything you need to know about performance and results. With Leadpages, you get reports on your page/opt-in stats. This will keep you on the right track and you can A/B split test easily.

Customer Service

You’ll have no problem getting a hand of Leadpages. They offer an extensive knowledge base, webinars, and courses to teach you everything you need to know. Still need assistance? Then check out their certified professionals directory where you can get one and one guidance.

Their blog and podcast will also give you a nice amount of information to improve your marketing.

Leadpages features
  • Facebook marketing: Build Facebook ad campaigns, track your results, and drive them towards your optimized landing pages.
  • Easy payments: Sell digital products and accept payments right on your landing pages if you have something to sell like courses or e-books.
  • Analytics & A/B testing: Track the performance of your campaigns so you can tweak them then A/B split test new ideas.
  • Integrations: Integrates easily with your favorite tools like Mailchimp, Salesforce, and more.
  • Leadboxes: Capture leads on your own website with customizable pop up forms.
  • SMS opt-in: Allow users to opt in through their phone with Leadlinks.
Leadpages integrations
Leadpages pricing
  • Standard: $31/month (2 months free)
  • Professional: $66/month (2 months free)
  • Advanced: $199/month
  • Free trial: Yes
Pros of Leadpages
  • Easy to use.
  • Great for businesses that need a simple landing page solution.
Cons of Leadpages
  • Styling options can be limited.
Who Leadpages is for
  • Small to medium sized businesses.
  • Less tech savvy entrepreneurs.



ClickFunnels is not just a landing page builder but also can be used to create sales funnels, hence the name. If you’re looking for a versatile tool for selling, look no further. With autoresponder software, website hosting, pre-built sales funnels and a membership feature, your success is unlimited. The types of funnels they offer are:

  1. Bestseller Book Funnel
  2. Product Launch Funnel
  3. Perfect Webinar Funnel
  4. The “Real Stuff” Funnel
  5. Fishbowl Funnel
  6. Networking Marketing Bridge Funnel


ClickFunnels can be attached to Google Analytics to give deeper insight into your funnel performance.  On the dashboard you are able to view some basic data like visitors and conversions. Leadpages can also be attached to Google Analytics so in terms of reporting, ClickFunnels falls behind.

Customer Service

ClickFunnels has a nice blend of resources to help you use their platform. Firstly, there’s the Help Center that can answer most of your basic questions. For further assistance, they offer email and live chat support but it isn’t 24/7. There is also a Facebook group you can join to get help from other ClickFunnels users. Finally, there are consultants available if you need some one on one training.

Both platforms have great customer service but LeadPages comes out on top again.

Clickfunnels features
  • Use the drag and drop editor to create landing pages quickly.
  • Create and optimize funnels to guide your customers through every step.
  • Followup with SMS and emails.
  • Implement memberships and accounts.
  • Design forms to be exactly how you want them.
Clickfunnels integrations
  • Active Campaign
  • Aweber
  • Hubspot
  • Facebook
  • Ontraport
  • Zapier
  • More
Clickfunnels pricing
  • Startup: $97/month
  • Enterprise: $297/month
  • Free trial: 14 days
Pros of Clickfunnels
  • Create landing pages, sales pages and funnels.
  • Weekly seminars and in-depth training material to master the software.
Cons of Clickfunnels
  • Pricing is much more expensive compared to Leadpages.
Who Clickfunnels is for
  • Small to medium sized businesses.
  • Higher budgets.

Clickfunnels vs Leadpages Verdict

The deciding factor between these two landing page solutions comes down to two things. Budget and needs. If you’re looking to bootstrap and just need a simple landing page builder, go with Leadpages. For the businesses that need sales pages, customizable sales funnels and have a higher budget, Clickfunnels will satisfy you.

My name is Carmine Mastropierro and I own Mastro Digital, Pierro Shoes, and Wisetech Report. I’m a self published author and full time internet marketer. If you need blog article, e-book or sales copy services please contact me at [email protected]